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Google Analytics
Start Date: 11/4/2017Start Time: 9:00 AM
End Date: 11/4/2017End Time: 3:00 PM
Event Description:

About the Workshop

The Google Analytics Workshop is offered by the Center for Branding in collaboration with the Center for Executive Education at the University of Pittsburgh’s Joseph M. Katz Graduate School of Business. The workshop follows the Google Analytics curriculum and is taught by leading expert practitioners from MERKLE Inc., which is a global data-driven marketing agency that specializes in CRM, digital, and search. 

Key Takeaways

  • How to leverage digital analytic platforms in the business world—everything from basic account setup, to key performance indicators (KPIs), to reporting insights
  • How to add value to your organization by leveraging site data
  • Certificate of Completion upon passage of the Google-approved Analytics Fundamentals Exam

Schedule and Registration

Friday, October 27 | 1 - 5 p.m.
Saturday, October 28 | 9 a.m. - 3 p.m.
Saturday, November 4 | 9 a.m. - 3 p.m.

Mervis Hall
Room 115

Workshop Registration Fees

Current Katz Student | $100

Current non-Katz Pitt Student | $200

Business Professional | $300

For additional information please visit:
Contact Information:
Name: Michael
Ticket Order URL:

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